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Local Coffee Exports Encouraged

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· 4 minutes read

JAKARTA, KOMPAS – Indonesian coffee products have great potential to expand into international markets instead of merely being traded domestically. The government is encouraging local businesspeople to penetrate the export market to obtain much-needed added value.

Creative Economy Agency (Bekraf) deputy head of marketing Joshua PM Simandjuntak said on the sidelines of a forum on improving coffee industry creativity and funding in Jakarta on Saturday (4/3/2017) that the agency had declared coffee to be an Indonesian culinary product that should be widely promoted in international markets. The concept is of Indonesian coffee diplomacy going global.

Choosing which coffee to buy has beeninfluenced by the huge volume and export value of Indonesian coffee over the years. Indonesian coffee once dominated the global market although sales have been declining in recent years.

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