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Hoax Commodification

By
RAHMA SUGIHARTATI
· 6 minutes read

Hate speech, provocation which can spark conflicts of SARA (ethnicity, religion, race and inter-groups), and baseless information or hoax turn out to become commodities which can be traded.

Amid difficulties of economic players to develop ordinary businesses, something which violates laws and morality even offer opportunities for a part of irresponsible parties to make a lot of profits.

Saracen group, which has just been uncovered with its members being arrested by the police for selling and offering baseless information, constitutes one of the evidences that the digital era gives birth to side effects beyond common sense. By utilizing euphoria and massive use of social media, the Saracen group was able to change hoaxes into a commodity which has the value for use and selling points to the consumers.

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