Hong Kong Intensively Attracts Indonesian Muslim Tourists
In Hong Kong you can find 105 dining destinations that are halal certified. The historic mosque is no less impressive.
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By
DWI BAYU RADIUS
·3 minutes read
JAKARTA, KOMPAS - Hong Kong is intensifying efforts to attract Muslim Indonesian tourists, including by providing halal food, historical mosques, and social media content. Stakeholders are also educated about the needs of Muslim travelers.
Regional Director of Southeast Asia Hong Kong Tourism BoardLiew Chian Jia, in Jakarta, Wednesday (27/3/2024), said , Indonesian Muslim tourists are an important segment. Indonesia's population is around 270 million people or 40 percent of the population of Southeast Asia.
Indonesian tourists also contribute to the growth of tourism in Hong Kong with their unique destinations. In 2023, Hong Kong will welcome more than 252,000 Indonesian tourists, recording a recovery of 56 percent compared to before the pandemic.
Compared to the same period, the positive momentum continues until February 2024 with the number of tourists reaching 101 percent. "This number confirms Hong Kong's appeal as an attractive destination for Indonesian tourists," he said.
Currently, in Hong Kong, there are 105 certified halal dining destinations and the number is continuously increasing. As for historical mosques, one example is the Jamia mosque which was built in 1840. The oldest mosque in Hong Kong, located in the center of the settlement, was expanded in 1915.
In addition, there are the Ammar and Osman Ramju Sadick Islamic Centre Mosque, Chai Wan Mosque, Stanley Mosque, and Kowloon Mosque and Islamic Centre. The Xiqu Centre, M+, and Hong Kong Palace Museum in the West Kowloon Cultural District performing arts and exhibition center are also worth visiting.
Avenue of Stars has become a location to pay tribute to legendary Hong Kong movie stars, including Jackie Chan, Andy Lau, Bruce Lee, and Chow Yun Fat. Several other famous destinations such as Aqua Luna, Ocean Park, Ngong Ping 360, and Tai Kwun are also present.
The Hong Kong Tourism Board has also formed a strategic partnership with its tourism industry to reach out to Indonesian consumers. Young tourists are targeted through social media. Creative and relevant content is presented through Tiktok Trip to Hong Kong and Throwback Campaign.
Influencers such as Marischka Prudence, Ucita Pohan, Yuda Bustara, Canny Claudya, Lusia Angelin, and Tiffany Jolie were also invited. The Hong Kong Tourism Board collaborates with partners such as airlines and travel agencies to enhance initiatives that are friendly to Muslim tourists.
Presenter and influencer Dian Ayu (37) visited Hong Kong with her husband and children in July 2023. She was immediately fascinated. "I went with the family (celebrities) Surya Insomnia and Imam Darto to Disneyland. Four day holiday," he said.
Dian considers the vacation to be very short because she found other destinations that are no less mesmerizing. The wife of actor, comedian, and presenter Ananda Omesh will go on another trip to enjoy the winter season at the end of 2024.
"Ideally, at least 10 days. If I were to go to Hong Kong again, I would like to see the mosques. They must have their own uniqueness," he said. If he was hungry, he wasn't worried because there are many halal restaurants in Hong Kong.
Dian also plans to visit Madame Tussauds Hong Kong because her children want to pose with Marvel superheroes. "I want to go to Peak Tram (the oldest cable car in Asia). My tip is to go when the weather is cool so it's comfortable," she said.
Batik Air's Corporate Communications Strategic, Danang Mandala Prihantoro, stated that they have launched flights from Batam to Kuala Lumpur, Malaysia since February 2024. The route taken by Batik Air connects various popular international destinations, including Hong Kong.
Editor:
MOHAMMAD HILMI FAIQ
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