Apple CEO Tim Cook Ends Visit by Meeting the Creative Community
Cook said he was happy with the development of the developer community in Indonesia.
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JAKARTA, KOMPAS — CEO of Apple Tim Cook spent less than 48 hours in Indonesia from 16 to 17 April 2024. In his last upload in Indonesia on platform X, he is at the Apple Developer Academy BSD City, South Tangerang, Banten. Cook shared footage documenting the activities he carried out in Indonesia.
In his last post, Cook said he was looking forward to opening a new academy in Bali to support more local developers.
"We are very pleased with the development of the developer community in Indonesia and we hope to invest in the success of more developers with our fourth academy in this country," said Cook in a press release on the Apple page.
Apple academies in Indonesia accept participants from various personal and professional backgrounds. To date, participants in these academies come from over 90 cities throughout Indonesia, ranging in age from 18 to 50 years old.
Also read: Apple CEO Meets President Jokowi, Indonesia Pushes for Addition of Apple Academy
Cook visited the Apple Developer Academy which is located in BSD City, South Tangerang, on Wednesday, (17/4/2024) at around 15.00 WIB. There he walked around and took time to chat with local developers. One of them is the developer of the PetaNetra application, namely Jessi Febria, Graciela Gabrielle Angeline, and Yafonia Hutabarat.
This application, entitled PetaNetra, uses augmented reality routes to suggest the safest and fastest routes by considering things like walls, floor patterns and other objects. This team has established partnerships with well-known institutions, including the Jakarta Library, to map rooms and improve the features of this application.
We are delighted with the growth of the developer community in Indonesia and hope to invest in the success of more developers with our fourth academy in this country.
Cook left Indonesia on Thursday (18/4/2024).
Previously, on Tuesday (16/4/2024), Cook shared a fragment of his activity eating chicken satay with photographer Sofyan Pratama to kick off his agenda in Jakarta. He also wrote that he hoped to meet more Indonesian creative communities and developers during his visit.
”Chicken Satay with iPhone photographer Sofyan Pratama was a perfect way to start my time in Jakarta! Looking forward to meeting even more of Indonesia's creative community and developers while I'm here!," tweeted Cook. As of Thursday (18/4/2024), this tweet had been viewed 3.3 million times, liked 19,000 times, and reposted 4,300 times.
The following information has been redacted due to the use of a forbidden word. We apologize for the inconvenience. On the following day, Wednesday (17/4/2024), Cook visited the Presidential Palace in Jakarta to meet with President Joko Widodo. In the meeting that started around 9:30am WIB, he was accompanied by Vice President Apple Inc Liza Jackson, Head Global Apple Inc Nick Amman, Head Government Apple Inc Elizabeth Hernandez, and Government Affair South East Asia Apple Inc Mirza Natadisastra.
Meanwhile, President Joko Widodo, accompanied by Minister of Communication and Information Technology Budi Arie Setiadi and Minister of Industry Agus Gumiwang Kartasasmita, was also accompanied by Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan.
The meeting focused on the exploration of Apple's strategic plans, including opportunities for Apple's expansion in Indonesia and deeper integration into the global supply chain. Apple plans to add a fourth Apple Developer Academy as an investment in Indonesia. Currently, there are already three Apple Developer Academies spread in Surabaya, Batam, and Tangerang.
The government hopes that Apple will also develop its academy outside Java, namely in eastern Indonesia, Makassar and the capital of the archipelago.
Speaking after meeting President Joko Widodo, Cook stated that they are considering President Jokowi's request to build a factory in Indonesia. "We talked about the President's desire to see Apple products manufactured in this country and that is something we will consider," said Cook.
After that, he made a brief visit to the Wayang Museum, Jakarta. Through uploads on X, Cook also shared his visit to the Wayang Museum, Jakarta. There, he was accompanied by freelance photographer Nyimas Laula. Cook's post on the Puppet Museum was viewed almost 1 million times, received 8,000 likes, and was reposted 961 times.
After visiting the Wayang Museum, Cook visited Defense Minister Prabowo Subianto for about an hour at the Ministry of Defense on Wednesday afternoon (April 17, 2024). This meeting was held after Cook met with President Joko Widodo at the Palace in the morning.
Also read: After visiting Jokowi, Tim Cook immediately met Prabowo
"The meeting between Tim Cook and Mr. Prabowo took place for around one hour starting at 1:00 PM WIB," said Minister of Communication and Information, Budi Arie Setiadi after the meeting. Budi accompanied Prabowo in the meeting along with the Secretary General of the Ministry of Defense, Donny Ermawan Taufanto."
Prabowo, according to Budi, welcomed the discussion and good intentions of Apple to invest in Indonesia. Prabowo hopes that Apple's investment can be carried out well in Indonesia and on time.
"Pak Prabowo said that Indonesia is very welcome with Apple's commitment to contributing to Indonesia's progress," said Budi.
Meanwhile, referring to the press release from the Ministry of Defense, Prabowo received Cook in his office from 12.45 until 13.50. The meeting discussed various topics, specifically about the collaboration between Apple and the Indonesian government.
"Thank you, it is an honor for me to meet you," said Prabowo.
In the official letter previously conveyed to Prabowo dated March 21st, Cook expressed appreciation for the opening of three Apple Development Academies in Surabaya, Jakarta, and Batam.
Also read: Indonesia Needs to Learn from Vietnam to Enter Apple's Supply Chain
Regarding Indonesia's potential to enter the supply chain of Apple products like what Vietnam has done, the manager of the Chip Design Collaborative Center (ICDeC), Joegianto, believes that there are significant differences between Indonesia and Vietnam when compared as a destination for mobile phone manufacturing investment. One significant difference is that Vietnam's workforce has highly skilled vocational abilities that are ready for the industry.
"Don't forget that Vietnam has a government style similar to China's. Business stability there is well-maintained, there are many subsidies, and minimal labor demonstrations," he said.
Before visiting Indonesia, Apple CEO Tim Cook visited Vietnam. There he said he would increase his investment in Vietnam.