There are still many business people who are not aware of the potential dangers of "Deepfake"

Misuse of "deepfakes" can bring financial losses, damage to a company's reputation, and additional operational costs.

KOMPAS

Data theft on the internet is still rampant. The targets are very diverse, ranging from citizens to officials. Now, the actions of hacker Bjorka have become the spotlight. Through tweets on Twitter and group conversations, Bjorka mentioned and leaked data belonging to officials, the State Intelligence Agency, and even President Joko Widodo.

In a short survey by Vida, an electronic certification provider from Indonesia, of 100 business people from the financial, e-commerce and insurance industries in Indonesia, around 30 percent did not know about the form of fraud deepfake. Quoting the cloudcomputing.id page, deepfake is a video and audio manipulation technology that uses artificial intelligence to create content that makes people look or sound doing things that they don't. actually not done.

When asked about awareness of artificial intelligence and its impact on business, nearly 52 percent of respondents could not recall deepfakes as a major threat to artificial intelligence today.

Then, the majority of business respondents surveyed do not know effective ways to protect their companies if they experience the negative risks of deepfake technology. For respondents who claimed to know, the deepfake crimes that respondents understood were money and identity theft.

The survey results were published in a white paper entitled "What The Fake: Are Indonesian Business Ready to Combat AI-Generated Deepfakes Fraud" which was announced by Vida, Wednesday ( 24/4/2024), in Jakarta. The survey was conducted in February - March 2024.

Founder and Group CEO of Vida Niki Luhur said, if seen from the business side, the misuse of deepfake technology actually brings financial losses, damage to the company's reputation, and additional operational costs. This kind of awareness needs to be grown continuously.

Also read: The Worrying “Deepfake”

deepfake technology is able to create realistic, but fake images of people and their voices. With generative artificial intelligence and consumer chatbot technology models, such as ChatGPT, deepfake technology is becoming more convincing and more readily available at scale.

”Many people still think that deepfake software is just for entertainment. They may not be aware of the cyber threats behind the technology. "Personal data that is stolen and then processed using deepfake technology can be used for criminal activities," he said.

Since deepfake technology first appeared in society in December 2017, the negative risks of deepfake technology have become a global concern. In addition to financial and business risks, the World Economic Forum (WEF) stated via its official blog in 2023 that deepfakes also have the potential to damage election results, social stability and national security, especially in the context of disinformation campaigns.

Then, there is also the bad impact of deepfake which contains pornographic content where a number of the victims are teenage girls. In the United States, male students at schools in several states are reportedly making and circulating deepfakes in the form of naked pictures of their female classmates. Last year, the case occurred at a Beverly Hills middle school with victims aged 12 and 13.

Authorities in many countries around the world can do little about the devastating impact of deepfake technology, even as it becomes more sophisticated, public and accessible.

This week, citing Wired, politicians in the UK announced plans to create legislation criminalizing the creation of non-consensual deepfakes. Under the draft regulations, someone could be subject to an unlimited fine if they create a deepfake to cause concern, humiliation or distress. Previously, the British Government had also made provisions prohibiting people in the UK from sharing deepfakes of a sexual nature.

Also read: Potential Risks of Cyber ​​Crime in 2024 are Increasingly Complex

The New York Times wrote that authorities in many countries around the world cannot do much about the negative impacts of deepfake technology, even as this technology becomes increasingly sophisticated, open to the public, and easy to use. accessed. The Chinese government, which in January 2023 implemented special regulations, is also having difficulties because perpetrators of misuse of this technology operate without limits and share their creations freely on online platforms.

In fact, at that time, the Chinese government adopted regulations that required manipulated material to have permission from the subject and have a digital signature or watermark. Meanwhile, on the other hand, many citizens are worried that regulations on deepfake technology could be used by the government to limit freedom of expression.

Chairman of the Indonesia Cyber ​​Security Forum (ICSF) Ardi Sutedja, when contacted separately, said that deepfake technology is part of human cognitive engineering technology which is actually nothing new because it is the next generation of social engineering i> (social engineering). In Indonesia, deepfake is widely circulating on social media which has large users, but not all of them have a critical attitude.

"Cognitive engineering such as that carried out through deepfake and carried out continuously over a long period of time will be dangerous," he said.

KOMPAS/ZULKARNAINI

A car was adorned with the pictures of presidential and vice-presidential candidates Prabowo Subianto-Gibran Rakabuming Raka using artificial intelligence (AI) during the launch of the prabowogibran.ai AI activation platform on Wednesday (20/12/2023) in Jakarta.

According to Ardi, addressing the negative risks of deepfake technology must start by prioritizing education regarding the ethics of using technology. The Indonesian government can start this through a circular letter. Within society, a collective cultural development movement needs to be built.

"If deepfake technology is directly regulated, it will be difficult for the public to understand. "Moreover, policy makers are often unable to see problems from a macro perspective," he said.

Niki added that Indonesia has Law No. 1 of 2024 concerning the Second Amendment to Law No. 11/2008 concerning Electronic Information and Transactions and Law No. 27/2022 concerning Protection of Personal Data which will come into effect at the end of 2024. Both laws This should be able to overcome the negative risks of deepfake technology, although it still requires coordination across ministries/agencies for optimal implementation.

The negative risks of deepfake technology must start by prioritizing education regarding the ethics of using technology.

Director General of Informatics Applications at the Ministry of Communication and Informatics (Kominfo) Semuel Abrijani Pangerapan said that cyber crimes caused by deepfake technology must be anticipated. Strengthening digital literacy is important as an anticipatory step.

"It also needs to be accompanied by cyber security best practices. "Considering that misuse of deepfake technology is a relatively new cyber crime, cyber security technology systems (every business actor) must continue to be updated," he said.

Also read: Anticipating the Dangers of ”Deepfake” Videos