Let the Working Class Remain Stylish

Name: Let the Working Class Remain Stylish
Uploaded: 2024-05-06T02:25:50Z
Duration: 20 min 32 s
Description: Syakeph Official x AM released a special collection for working people so they can still be stylish at friendly prices.

Syakeph Official x AM released a special collection for working people so they can still be stylish at friendly prices.

This article has been translated using AI. See Original .

MOHAMMAD HILMI FAIQ

· 3 minutes read

Lower middle class is often associated with a modest style. However, as a market, their segment is very extensive. In order to fulfill their needs to remain stylish, the brand Syakeph Official x AM has released clothing for the working class.

That afternoon, on Wednesday (24/4/2024), five women showcased five outfits. They took turns walking through the rows of chairs in the main exhibition room of Bentara Budaya Jakarta. Under the spotlight, their style was not like that of typical models. In terms of body posture, they looked like ordinary people, not taller than 165 centimeters. Their walking style was also awkward, not as graceful as models on the catwalk.

However, their clothes and appearance look normal and natural like working women in general. Indeed, in that minitrunk show, they are not models. They are Kompas Gramedia employees who were specifically chosen to wear clothes released by Syakeph Official x AM. "We tried the five clothes on 17 Kompas Gramedia employees to see how well they fit," said Idho Nugroho, Creative Director of Syakeph Official.

Of the 17 employees, he then chose five people to bring five clothes in the mini trunk show. The selection of employees as models is based on the idea that the clothes that will be sold target the worker market segment. Their body postures are like most people's, varied. By using the services of employees, Idho hopes that this time the demonstration will be more realistic.

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He added that it took four months of research to find suitable materials. The main considerations were the materials' coolness, style, and affordability. Discussions and research were conducted together with fashion designer Anggiasari.

Anggi, as Anggiasari is known, said that the Syakeph Official x AM collection was inspired by the active way of working of dynamic independent women. So, in terms of ingredients, he looked for ones that were suitable for the humid air of Indonesian cities. He highly recommends rayon, cotton, or knitting fabric because it easily absorbs sweat.

He added that the five clothing items also feature traditional fabrics. This is based on a practical reason because some offices require their employees to wear traditional fabrics on certain days. "To meet the market demand. They need traditional fabrics. Some clothes are free and some are required to be in uniform from the office. I tried to fulfill that," he said.

Because the market share is workers, the price is adjusted, namely IDR 185,000 to IDR 285,000. With this price range and materials and designs that are comfortable to wear, workers can look stylish. In Anggi and Idho's language, they gave this collection the tag line "designer touch, retail price".

In terms of appearance, Anggi explained, the collection is clean, simple cut, because current fashion trends tend towards not too much cutting. "The Syakeph Official x AM collection can still be mixed and matched and can be re-styled," he added.

In fact, these clothes are very suitable for workers who usually wear the hijab. Therefore, some use long sleeves.

The collection consisting of five clothing items is the first wave of Syakeph Official x AM that uses regular sizes from XS to XXL. In the second wave that they will release in November, there will be a collection of jumbo sizes. As for next year, they plan to release a special collection for men.

Editor:

DAHONO FITRIANTO

Let the Working Class Remain Stylish

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