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The Future of Disrupters
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The Future of Disrupters

They are the business model generation. Their minds have produced a number of business models radically different from what existed before, through startups.

By
Andreas Maryoto
· 4 minutes read
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An online ojek (motorcycle taxi) driver shows a food order on his smartphone to an employee at a Grab Kitchen Tendean in South Jakarta on Oct. 29, 2019 (29/10/2019).

They are the business model generation. Their minds have produced a number of business models radically different from what existed before, through startups. In the running of their businesses, investment, production and making money are not enough. The presence of digital technology has helped them create various complicated business models. Today, however, a bigger set of challenges awaits them, namely funding that may very well determine their fates going forward.

Thus far, people only understand that many of them are “burning money” to run their businesses. Billions or even trillions of rupiah are disbursed to fund cash-back programs, discount promos and subsidies to attract customers to use their products – a strategy known as customer acquisition. However, this is just one business model developed by millennials born between 1980 and 1999. In 2010, Alexander Osterwalder and Yves Pigneur collaborated with hundreds of international experts to compile these various burgeoning new business models in the book Business Model Generation. Now, many more variants of business models exist.

Editor:
naranasrullah
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