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The Leverage of Virtual Exhibitions

Many business players have organized virtual exhibitions this year as parts of their efforts to avoid the risks of losing income and potential buyers.

By
KOMPAS TEAM
· 8 minutes read
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KOMPAS/ PRIYOMBODO

Crowds of visitors at the 2019 Gaikindo Indonesia International Auto Show (GIIAS) automotive event at the BSD City Indonesia Convention Exhibition (ICE), Tangerang Regency, Banten, Saturday (27/7/2019).

Many business players have organized virtual exhibitions this year as parts of their efforts to avoid the risks of losing income and potential buyers. Two of the exhibitions have been able to bring in buyers from abroad and generate transactions of up to billions of rupiah.

JAKARTA, KOMPAS – Due to the Covid-19 pandemic, conventional exhibitions cannot be organized. In order to be able to continue the promotion of products and services, a number of organizers have held exhibitions virtually, which could also help drive the country’s economy, especially in the creative sector.

Editor:
Syahnan Rangkuti
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